Concept: a riverfront bike shop named for the bridge · 2026concept
Ambassador Cycles
Concept identity, storefront, ride posters, merchandise.
The idea
The Ambassador Bridge tower and cables over a chainring, with the deck as the line between them. Bebas Neue is the shop sign you can read from the trail at speed; signal yellow on steel blue is safety wear turned into a palette.
Mark and lockup
Drawn once as vector and reused across every application. Clear space is half the mark's height on all sides.
120-unit grid · clear space
Colour
Named for what they are in the brand's world, not for what they look like.
steel#1C2B3A
signal#F2C230
chalk#F5F1E8
rust#B9482B
sky#9DBBD3
Type
Bebas Neue for the voice, Rubik for everything that has to be read.
Applications
4 pieces including the one above, each built from the same mark, palette and type.