Concept: guided walks through Ahmedabad's old-city pols · 2026concept
Pol Walks
Concept identity, tickets, wayfinding, tote.
The idea
A carved arch with a terracotta doorway: the threshold of a pol house, the thing every walk passes through a hundred times. Cormorant carries the age of the old city; Manrope carries the map. Indigo and sandstone are the city's own morning colours.
Mark and lockup
Drawn once as vector and reused across every application. Clear space is half the mark's height on all sides.
120-unit grid · clear space
Colour
Named for what they are in the brand's world, not for what they look like.
sandstone#D9A66C
indigo#1E2A5C
lime#F0E6C8
terracotta#A8442B
dust#C9B79A
Type
Cormorant Garamond for the voice, Manrope for everything that has to be read.
Applications
4 pieces including the one above, each built from the same mark, palette and type.