AI-first technology company · 2026
PTRI Innovation
Monogram, stationery, presentation system.
The idea
The P is a constellation: six nodes joined by hairlines, with one ember node where the letter turns. It reads as a mark first and as a letter second, which is the right order for a company that builds systems rather than sells a name. Space Grotesk carries the wordmark; Playfair italic carries the word innovation, so the two halves of the company sit in one line.
Mark and lockup
Drawn once as vector and reused across every application. Clear space is half the mark's height on all sides.
Colour
Named for what they are in the brand's world, not for what they look like.
Type
Playfair Display Italic for the voice, Space Grotesk for everything that has to be read.
Applications
4 pieces including the one above, each built from the same mark, palette and type.