Concept: a Windsor coffee roaster on the Detroit River · 2026concept
Riverside Roasters
Concept identity, packaging, storefront, coasters.
The idea
A cup seen from above with the river running through it, and three lines of steam that are the only thing to break the circle. Libre Caslon gives it the voice of a place that has been open a while; river teal on roast brown is the view from the counter.
Mark and lockup
Drawn once as vector and reused across every application. Clear space is half the mark's height on all sides.
120-unit grid · clear space
Colour
Named for what they are in the brand's world, not for what they look like.
roast#3B2416
river#2F6E73
foam#F3EBDD
copper#C8763A
kraft#B98F63
Type
Libre Caslon Text for the voice, Manrope for everything that has to be read.
Applications
4 pieces including the one above, each built from the same mark, palette and type.